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The light bulb conspiracy | Planned Obsolescence

Once upon a time….. products were made to last. Then, at the beginning of the 1920s, a group of businessmen were struck by the following insight: ‘A product that refuses to wear out is a tragedy of business’ (1928). Thus Planned Obsolescence was born. Shortly after, the first worldwide cartel was set up expressly to reduce the life span of the incandescent light bulb, a symbol for innovation and bright new ideas, and the first official victim of Planned Obsolescence. During the 1950s, with the birth of the consumer society, the concept took on a whole new meaning, as explained by flamboyant designer Brooks Stevens: ‘Planned Obsolescence, the desire to own something a little newer, a little better, a little sooner than is necessary…’. The growth society flourished, everybody had everything, the waste was piling up (preferably far away in illegal dumps in the Third World) – until consumers started rebelling… Can the modern growth society survive without Planned Obsolescence? Did … Written by Cosima Dannoritzer

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16 December 2010 (Spain)  »

Also Known As:

Pyramids of Waste  »

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16:9 HD

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Tech

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